What does selling have to do with Pop-Tarts? Here are five metaphorical comparisons between the successful toasting of a Pop Tart and successful sales results.

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The traffic light, patented in November 1923, happened before selling became labeled a profession. Over the years some salespeople may stray from the ethical and altruistic meanings originally given to the profession. Traffic lights and roundabouts, however, have always stayed their purpose.

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In the early 1900s con men would try to sell parts of the Brooklyn Bridge to immigrants in the USA. This is what coined the phrase, “If you believe that, I’ve got a bridge to sell you!” Then the Verrazano Narrows bridge, the world’s longest suspension bridge formally opened between Brooklyn and Staten Island, New [...]

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Virtually all selling has that initial contact between the salesperson and the prospect. Whether you sell business to business or business to consumer, whether the prospect initiates the contact or the salesperson does, this is the time to premier your own movie.

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